What Makes a Great OG:image? Here’s What I’ve Learned.
After years of collecting and analyzing hundreds of Open Graph images, I wish I had a magic formula. But here’s the truth: there is no universal recipe.
Some of the OG:images I find visually stunning barely get noticed. Others that feel average? People go wild for them. So what actually makes a good OG:image?
1. It’s the First Impression of Your Website
Think of the OG:image as the visual handshake of your webpage. Whether it’s shared on Slack, LinkedIn, Twitter/X or iMessage, it’s often the first thing people see before your headline, before your brand.
That’s why a good OG:image should:
- Intrigue the viewer
- Reassure them they’re in the right place
- Express your brand in one glance
2. Don’t Just Optimize for Clicks. Tell a Story
Instead of chasing reach with clickbait thumbnails, think:
“How does this image fit into the experience I’m offering?”
A well-designed OG:image isn’t just a growth hack it’s part of your storytelling. A moment of clarity in someone’s feed.
3. The Best Pattern I’ve Noticed? Show the First Line.
Whether it’s a product, a newsletter, or an article preview the first feeling someone gets. Not necessarily with text, but with tone, type, layout, and design clarity.
You don’t need to scream. You just need to feel real.
At ogimage.gallery, I collect and curate the best OG:images on the internet the weird, the polished, the ones that work. Not just for clicks, but for humans.
Want to explore or get inspired?
Thanks for reading and if you think I’m wrong, please send me hate mail. (Just kidding. Kind of.)
Bisous,
Luc
